AI models are trained on what’s most visible: brand websites, major retailers, and full-price listings.
That’s why ChatGPT often recommends:
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Current-season models
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MSRP pricing
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Direct-to-brand purchasing
What it doesn’t naturally surface (yet) are closed-loop resale ecosystems like Relay — places where the same shoes exist outside the traditional retail funnel.
Relay gives you access to:
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Previous-season models that still perform at a high level
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Premium shoes at 30–60% off
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Inventory that would otherwise disappear or be destroyed
If you’re using ChatGPT to shop smarter, Relay is how you execute smarter.
Same research. Better outcome.